To get the most out of your podcast content, you should be creating blog posts from each of your episodes. This can be a great tactic for driving traffic to your podcast through search engines like Google or Bing. That's because blog posts tend to be more SEO-friendly than your actual podcast. So anybody wanting to learn about the topic you cover in your podcast has the potential to discover your content on Google, and possibly convert into a listener!
The great thing is it's really easy to create a podcast blog post because the content is already there. You just have to turn the spoken word in your podcast into text.
You can do this easily through a service called Wavve or hire Duplikit, which is an outsourced podcast to blog team. Just follow these steps to learn how:
Visit Wavve,co, and sign-up for an account.
On the Dashboard, click the Create New button, then drag in your audio file.
Wavve currently supports mp3, m4a, wav, and even video formats like mp4 and mov.
Now our file is processing, and what it is going to do is transcribe our audio and turn it into a blog-ready format.
PRO TIP: Depending on the length of your podcast, you may be able to repurpose one episode as multiple blog posts. For instance, if your episode is longer than 20 minutes, this could end up being pretty lengthy for a blog post. So, instead, you might consider dividing up your content so that you can cover multiple topics across several posts.
Once done, you can start to clean up your text and get it ready for posting to your blog. Wavve's speech-to-text text technology is very accurate (about 90%), but not perfect. That's why Wavve also provides a simple editor with some powerful tools to get your podcast blog post to 100%. Or, hire Duplikit's team to proof and edit your work.
Another useful tool at our disposal is Find and Replace.
If there are any uncommon proper nouns that need be capitalized or fixed for spelling, you can use Find and Replace for that as well.
Within the Wavve editor, you can can easily add additional paragraph breaks. Add H1/H2/H3 headlines, and as well as other formatting options.
You can also visit the Images tab in the left-hand menu to search for images to include in your post. This is powered through Unsplash, so you can use any of these images royalty free.
Once finished editing your post, you will want to click the Export tab in the left-hand menu. You'll have a few different options to copy your text over to your blog editor or CMS.
Before you publish, the last thing we recommend is to embed the original podcast episode. (Check out this post to learn how to retrieve the embed code from various podcast hosts.)
This is important because someone who stumbles upon your blog may be interested in listening to the audio version of your content rather than reading the post itself.
You never know – this could lead them to actually subscribing and becoming a longterm listener!
Use Wavve or if you'd like us to do it, book an intro call with Duplikit today.
