We all know that video is one of the most powerful forms of content to be producing right now. There's just no better medium for engaging with people online. But let's face it – creating video content takes a lot of time and energy. And if you're reading this, then chances are you have wondered if there is a way for you can make your efforts stretch even further by repurposing your video. There is!... and probably the most impactful way is to simply convert your video into a blog post.
SEO (Search Engine Optimization) is one of the best ways to drive traffic to your product or service while providing value to your audience. It's one of our favorite traffic channels because it's the most cost effective option. One solid blog article can drive traffic to your site for years!
But for us video creators, SEO becomes a little bit trickier. While well-produced video content can be great for social media, it doesn't always come with the built-in SEO benefits that a blog post does. In order for a piece of content to drive longterm SEO, it's best to have it published as a blog post on your website.
That's why we started taking the extra step of converting our videos into blog posts. And we even automated the process with Wavve.
There are a few important steps to repurposing your a video into a blog post:
Of course, you certainly could go about publishing an embedded video on your blog, however this on its own may not carry as many SEO benefits compared to a traditional blog article. The best way maximize your video's SEO potential is to convert the spoken word from your video into text for the post. Once complete, this text will act as the body of the blog post.
While transcribing an entire video yourself can be a painstaking process, there are much more efficient ways to generate your blog's text. You'll find a variety of manual and automated services that are able to transcribe your video for you.
But when it comes to specifically converting your video into blog format, there's really no better option than . The service not only generates a full video transcript, but also lets you finishes it off with these next four components...
Google closely analyzes a few things when determining if your blog post is high quality content that they want to list in search results. Your post headings and paragraphs are a huge part of this. First of all, Google knows that good formatting or paragraphs contributes to readability. In addition, it uses headings as a key way for understanding what your content is about, so that it can know how to index it.
That's why it's so important to include a title and headers identified using H tags (H1, H2, H3, etc.). There is no automated formula for this, so you will just need to sift through the transcription of the video and break the text into sections while adding the proper headings and titles.
Next, you still should actually embed your video into the new blog post and make sure it's formatted properly.
Also, adding video meta tags is a great way to increase search optimization. This ensures that Google crawls your blog post and sees that a video is included. Now the blog post will show up within the video section of Google search results.
Blue Billy Wig has put together a fantastic video SEO guide here if you want to learn more about meta data for videos.
Using a tool like Yoast for WordPress, or adding to the <head> section, you will want write a short description of your video/blog post. This is the snippet that you see appear in search results or as part of a preview on social media. Do make sure to include the exact phrase of the SEO keyword that you are targeting.
The final step is to create a post and publish the blog post to your Content Management System (Wordpress, Webflow, SquareSpace, etc.). Be sure to include the formatted text, video embed, and meta tags mentioned above!