Content Marketing Tips

How to Turn One Video Into Multiple Pieces of Content (Easily!)

Post by
Luke Seavers
How to Turn One Video Into Multiple Pieces of Content (Easily!)

If you’re only sharing your video on a single platform, you could be missing out on a huge opportunity to reach an even larger audience. After all, you’ve put a lot of effort into creating a great video, so why not make the most out of it?

Fortunately, video content provides the most opportunity for repurposing in multiple ways across many different platforms. In this post, we’re going to show you how you can turn one video into more than 35 pieces of content easily!

Turn One Video Into Multiple Pieces of Content

Turn Your Video Into Blog Content

Blog Post

Blog content provides the most potential for SEO, especially when it comes to your website. With any “talking head” or explainer video, it is almost a no-brainer to convert the speech in your video to a text blog article.

How to Repurpose Your Video as a Blog Post

Traditionally, this has not been an easy task, but Duplikit has changed that. Duplikit transcribes your video and spits it out as text formatted with paragraph breaks, and offers quick tools for adding Headings (H1, H2, etc.), images, and more. Just upload your video to our Video to Blog Converter, and see for yourself!

LinkedIn Article

LinkedIn Articles are one of the most popular forms of content on the platform. There are few better ways to demonstrate your authority on a certain subject.

How to Repurpose Your Video as a LinkedIn Article

Similar to the point above, you can turn your video into a LinkedIn Article using the Video to Blog feature. When you post your article, don’t forget to embed any LinkedIn videos you may have also repurposed that correspond with the post.

Quora Answers

Sharing your content as an article on Quora can also be a hugely beneficial way to boost your content’s SEO potential. Quora helps people find the answers to the internet's most pressing questions, and it’s very often included as a top 10 search result on Google. Chances are, your video content (or a portion of it) answers a question posed on the platform.

How to Repurpose Your Video as a Quora Answer

First, find a question asked by Quora users that your video already answers. Next, use Duplikit’s Video to Blog service to convert your video to an article-friendly format. Then pick out the snippet of text that answers the question and post it.

Turn Your Video Into Audio Content

Podcast Episode

If you’ve ever thought about starting a podcast, it’s never been easier to do so, especially if you’re already producing great videos. Your video can easily be converted to a podcast by using just the audio from your video. Add a custom intro and outro that is relevant to podcast listeners, and you’re ready to go!

How to Repurpose Your Video as a Podcast Episode

Duplikit can quickly extract the audio from your video, allowing you to download it as an MP3 File and upload it to your podcast RSS feed. Through our Video to Podcast Converter, you can also submit audio files of your podcast’s intro or outro, which can replace your standard “Like my video and subscribe to my channel” YouTube prompt.

Flash Briefings

"Flash Briefings" are essentially micro-podcasts which are made for devices such as Echo Dot, Google Home, etc. This new form of audio-only content is slowly growing in popularity. On Amazon’s Echo devices, users can add/subscribe to Flash Briefings and receive weekly news or tips simply by saying, “Alexa, play my Flash Briefings.”

How to Repurpose Your Video as Flash Briefings

Since Flash Briefings are shorter in nature, you can often turn a longer video into multiple episodes for a flash briefing. For example, if you have a video with 5 main points, each of those points can become an episode. So, one video turns into 5 Flash Briefings.

Final Thoughts

So there you have it! You now know how to turn one video into more than 35 pieces of content, and do it with very little effort!

If you want to make the most the most out of your video content, be sure to try out Duplikit and let us know what you think!