Are you utilizing micro-content in your content strategy? If you're a video marketer, podcaster, or content creator on social media, you can use the power of micro-content to 10x your reach, and maximize your efforts.
As the name suggests, "Micro Content" is simply any type of short-form content.
It can take the form of short text posts, audio content, videos, and more. But, in truth, size can be a bit relative.
Relative to a blog post, a Tweet or LinkedIn text post could be considered micro-content. Relative to most YouTube videos, a TikTok video or Instagram Reel would be considered micro-content.
For this reason, micro-content is most often used in the context of content repurposing. This is the process of recycling existing content in new ways across many different platforms.
Marketers like Gary Vee have utilized this strategy heavily to maximize their brand influence. They will often repurpose their long-form content, dividing it into many bite-sized pieces of content that can be easily shared on social media.
While you can repurpose virtually any type of content, video really provides the most opportunity for generating short-form content.
For instance, you can take a YouTube video with 5 main points, and splice up into 5 video shorts – or "micro-videos" – for TikTok, Instagram Reels, Stories, and YouTube Shorts. From this, one long-form video, turns into 40 new social media posts.
You can also create video teasers, where you pull a short soundbite from your video, and use it as a way to refer people to the full-length video. This is going to be especially useful if you host a video podcast.
You can also use a service like Wavve or hire Duplikit to have your video (or podcast) transcribed. This provides you with the opportunity now to re-share your content in the form of blog post, or generate micro-content in the form of text posts on Facebook, Twitter, LinkedIn, etc.
There are so many possibilities, and you can check out this post to learn several more ways to repurpose your long-form content.
Here at Duplikit, we can help you create micro-content like this quickly and easily so you can get the most out of your content. Book an intro call today!
